Case studies

What happens when a site gets properly run.

A few representative examples from the portfolio. Niches are described rather than named to respect partner confidentiality — the figures are the kind of outcomes our operating model produces.

Home & DIY

+142%

Organic traffic in 11 months

Recovering a site hit by a core update

A well-established home-improvement site had lost roughly half its traffic after a core algorithm update and was earning a fraction of its former revenue. The owner was close to selling at a loss.

We pruned thin and duplicate content, rebuilt the internal linking around buyer intent, fixed Core Web Vitals, and rotated in stronger affiliate offers on the highest-traffic guides. Recovery was gradual, then compounding.

What moved: traffic +142% · revenue per visitor +61% · top-3 rankings ×3.4

Personal finance

+68%

Revenue in first year

Lifting revenue without touching traffic

A finance comparison site had steady traffic but flat earnings. The monetisation hadn't been revisited in over a year, and high-intent pages were sending visitors to mediocre offers.

We renegotiated rates with two networks, restructured the comparison tables around conversion data, and A/B tested calls to action on the money pages. Traffic stayed flat — earnings did not.

What moved: revenue +68% · EPC +44% · no change in traffic volume

Outdoor & travel

×2.6

Portfolio value over 18 months

Growing a single site into a small portfolio

An owner came to us with one travel-gear review site and the ambition to build something bigger. We managed the original property and sourced two adjacent sites to acquire and fold in.

By applying the same editorial and SEO standards across all three and sharing what worked between them, the combined portfolio grew faster than any one site could alone.

What moved: portfolio value ×2.6 · sites 1 → 3 · combined sessions +180%

Across the portfolio

The pattern holds at scale.

+68%

Average first-year revenue uplift

40+

Sites currently managed

11 mo

Typical time to full recovery

90%

Of managed sites grew year over year

Figures shown are representative of outcomes across the portfolio. Results vary by niche, starting position and competitive landscape; past performance is not a guarantee of future results.

Curious what your numbers could look like?

Share your site and current performance. We'll tell you honestly whether we think there's meaningful upside — and where it is.

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